CASE STUDY

Kedilife.it

Transforming Kedilife.it into a Seamless E-Commerce Experience

Client Overview

KediLife.it is a trusted e-commerce platform specializing in products for health and well-being, including essential incontinence aids. Their mission is to provide convenience, affordability, and superior customer service to their clientele. To achieve this, KediLife required an updated online presence that could integrate dynamic discount rules, optimize user experience, and simplify purchasing for the diverse customer base.

Project Goals

The KediLife.it project aimed to:

Implement a robust discount system to incentivize customer loyalty and encourage subscriptions.
Improve the checkout process with VAT adjustments for specific product categories (e.g., incontinence aids).
Create a customer-first, seamless shopping experience that integrates free shipping rules and multi-tiered discounts.
Build a scalable, secure, and future-ready e-commerce website.

Challenges

Complex Discount Rules: The client required various discounts to cater to different customer groups, including VAT-advantaged customers, newsletter subscribers, and subscription-based shoppers.
VAT Adjustments: Calculating reduced VAT prices for specific products while maintaining compliance with EU regulations was a key technical challenge.
Free Shipping Rules: The site needed to dynamically manage free shipping for EU orders above €39.90 while excluding UK and non-EU destinations.
User-Friendly Integration: Ensuring that these functionalities didn’t complicate the user interface or create bottlenecks in the customer journey.

Solution

To deliver on KediLife’s needs, we developed a custom WooCommerce solution with the following features:

Discount System Implementation:
- A dynamic discount engine was created to support multiple rules:
  - 10% off for the first purchase for former clients.
  - 5% discount for newsletter subscribers.
  - 10% cumulative discount for subscription-based customers.
  - VAT adjustments for incontinence aids for VAT-advantaged customers.
- Priority rules were set to ensure discounts didn’t overlap unintentionally.
Streamlined VAT Handling:
- Added custom logic to display reduced VAT pricing for eligible products during checkout.
- Incorporated a user-friendly toggle for VAT-advantaged customers to input their eligibility details.
Enhanced Free Shipping Logic:
- Automated free shipping for EU orders above €39.90, excluding UK and non-EU orders.
- The shipping calculator was integrated seamlessly to provide accurate costs for excluded regions.
Performance Optimization:
- Leveraged a clean WordPress setup with optimized WooCommerce and caching mechanisms for faster loading times.
- Improved the checkout process with simplified forms and intuitive navigation.
Scalable Design:
- Built with future updates in mind, ensuring easy integration of new products, discounts, or features as KediLife grows.

Results

Increased Customer Retention: Tailored discounts led to higher subscription rates and repeat purchases.
Compliance and Accuracy: VAT calculations and shipping logic provided customers with clear, reliable pricing.
Enhanced User Experience: The website saw a reduction in cart abandonment rates due to faster load times and simplified checkout.
Positive Feedback: Customers appreciated the transparent discounts and shipping options, reflecting in improved customer satisfaction ratings.

Client Testimonial

“Working with Edamame Agency has been an absolute game-changer. The team understood our complex requirements and transformed our vision into a seamless e-commerce platform. Our customers love the intuitive experience, and we’ve seen a significant boost in sales. Highly recommended!”
– KediLife Team

Conclusion

This project showcases our expertise in creating tailored e-commerce solutions that balance complexity with usability. Whether it’s implementing advanced discount rules or optimizing checkout flows, our team ensures that every solution aligns with client needs and delivers measurable results.

Ready to Elevate Your E-Commerce?
Let’s discuss how we can bring your vision to life. Contact Us.