CASE STUDY
Kedilife.it
Establishing KediLife.it: Creating an Advanced E-Commerce Platform for Seamless User Experiences and Innovative Discount Solutions
Project Completion Efficiency
Compliance
Performance
Post-launch Revenue
Executive Summary
Donkid Srl, an Italian e-commerce leader managing several digital platforms, sought to launch KediLife.it – a project to consolidate the company’s presence in the online incontinence market.
Their goal was to address unique challenges, such as integrating advanced discount rules and dynamic VAT calculations, while delivering a seamless user experience. Facing tight deadlines and complex requirements, they partnered with Edamame Agency to develop a robust WooCommerce solution that exceeded their expectations.
This 2.5-month project, completed in 273 development hours, implemented advanced discount rules, dynamic VAT handling for Iva Agevolata users, and a streamlined shopping experience to position KediLife as a trusted ally in health and wellness.
Introduction
About KediLife
KediLife.it expands its vision by emphasizing not only quality but also innovation in meeting the needs of elderly individuals and those facing mobility and well-being challenges.
By positioning itself as a trusted ally, KediLife aims to simplify and enrich lives through a modernized platform designed to address complex user requirements and deliver an exceptional shopping experience.
Challenges
The project posed several unique challenges:
- VAT-Advantaged User Pricing: Ensuring reduced VAT rates (4%) for Iva Agevolata users purchasing eligible products, in compliance with Italian law.
- Complex Discount Rules: Designing a multi-tiered discount system for different customer groups, including VAT-advantaged users, newsletter subscribers, and subscription-based shoppers.
- Dynamic Free Shipping Rules: Managing free shipping for EU orders above €39.90, excluding UK and non-EU destinations.
- User-Friendly Integration: Implementing these functionalities without complicating the user interface or disrupting the customer journey.
Goals
- Deliver a seamless shopping experience through simplified product pages, cart, and checkout processes.
- Implement advanced discount rules tailored to user roles and purchase history, including:
- 10% discounts for first purchases and “Sign Up and Save” subscriptions.
- 5% discounts for newsletter subscribers.
- Create a guided questionnaire to recommend products based on customer input.
- Enable dynamic VAT calculations for Iva Agevolata users.
- Build a scalable, maintainable system to support future growth.
Solution
To meet KediLife’s unique requirements, Edamame Agency developed a custom WooCommerce solution with the following features, seamlessly aligned with the project’s goals to deliver a streamlined and customer-focused platform:
Streamlined User Experience
- Simplified product page, cart, and checkout interfaces for enhanced usability.
- Reduced friction in the shopping process, resulting in smoother navigation for customers.
Customization for Iva Agevolata Users
- Developed specialized classes to identify and cater to VAT-advantaged customers.
- Integrated logic to display reduced VAT pricing for eligible products across the platform, including product pages, carts, checkout, emails, and order details.
- Implemented a user-friendly backend system for registering VAT-advantaged users.
Advanced Discount System
- Extended WooCommerce’s default coupon functionality to enable role-based coupon rules.
- Designed logic for cumulative discounts, such as:
- 10% off for the first purchase.
- 5% discount for newsletter subscribers.
- 10% discounts for subscription-based products.
- VAT adjustments for incontinence aids for VAT-advantaged customers.
- Set priority rules to prevent unintentional discount overlaps.
Subscription Rules Implementation
- Integrated a flexible framework to handle discounts for “Sign Up and Save” subscriptions.
- Included conditions for cumulative discounts based on user roles and purchase history.
Dynamic Free Shipping Rules
- Implemented shipping rules offering free delivery for orders over €39.90 in the EU, while excluding UK and non-EU shipments.
Guided Questionnaire
- Developed a guided questionnaire page to help user found the best products based on their needs
Performance Optimization
- Leveraged a clean WordPress setup with optimized WooCommerce and caching mechanisms for faster loading times.
- Improved the user experienced by serving esthetic site, simple navigation and superior performance
- Improved the checkout process with simplified forms and intuitive navigation.
Scalable Design
- Ensured future readiness by building a scalable system to accommodate new products, discounts, or features as KediLife grows.
Implementation
The project was executed over 2.5 months, totalling 273 development hours. A phased approach ensured thorough testing and validation at each step, leading to reduced errors, improved efficiency, and enhanced user satisfaction throughout the development process:
- Analysis & Planning:
- Identified key requirements for Iva Agevolata users and discount rules.
- Developed a roadmap with milestones for implementation.
- Design:
- Built a custom design adhering to KediLife’s branding guidelines
- Development:
- Developed website themes and page templates.
- Populated product details.
- Built custom classes for Iva Agevolata and role-based coupon functionalities.
- Modified WooCommerce’s coupon logic and integrated dynamic subscription rules
- Testing & Optimization:
- Conducted rigorous testing to ensure seamless functionality across all user scenarios.
- Simplified UX elements based on usability testing.
- Optimized the website for superior performance on Google PageSpeed Insights (PSI) testing reports on the user experience both on mobile and desktop devices
- Deployment & Support:
- Launched the new e-commerce platform and monitored for post-deployment issues.
Results
- Increased Customer Retention: Tailored discounts led to higher subscription rates and repeat purchases.
- Compliance and Accuracy: Compliance with VAT regulations for Iva Agevolata customers, VAT calculations and shipping logic provided customers with clear, reliable pricing.
- Enhanced User Experience: The website saw a reduction in cart abandonment rates due to faster load times and simplified checkout. A simplified, user-friendly interface tailored to diverse customer needs.
- Positive Feedback: Customers appreciated the transparent discounts and shipping options, reflecting in improved customer satisfaction ratings.
- A robust framework to support dynamic discounts and subscription rules.
Based on the client’s provided figures for the period from January 1, 2025, to March 20, 2025:
Initial Launch Success (Jan 1, 2025 – Mar 20, 2025)
- 92 orders were successfully registered on the website.
- Achieved total sales worth €7,001.22.
- Secured 14 new subscriptions activated on the website.
Client Testimonial
“Working with Edamame Agency was a pleasure for us. Their professionalism, precision and attention to detail were instrumental in turning our vision for KediLife into a concrete reality.
The Edamame team has always been attentive, punctual with deadlines and available for any clarification or technical explanation. We were involved at every stage of the project and achieved a user-friendly e-commerce site, perfect for our customers, modern and with a “clean” design.”
Alice Cavagnini
Digital Marketing Specialist @Donkid Srl
Lessons Learned
- Complex Customizations Demand Flexibility: Customizing WooCommerce for role-specific functionality requires balancing core modifications with scalability.
- User Experience Matters: Simplifying the shopping journey is as critical as implementing backend functionality.
- Thorough Testing is Essential: Rigorous testing ensured the system was both functional and intuitive.
Conclusion
The KediLife project demonstrates how tailored e-commerce solutions can address complex customer requirements while delivering superior user experiences. By combining custom WooCommerce enhancements with innovative subscription and discount logic, KediLife is now positioned to serve its diverse customer base effectively. This case study highlights Edamame Agency’s expertise in creating solutions that balance complexity with usability.
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